In Order to send a successful email marketing campaign you need to ensure everything is perfect. Typos, poor images or forgotten links- such minor errors can be a complete disaster for your campaign. These types of mistakes can be easily avoided with a little caution. Here is where the 25 steps email marketing checklist comes to your aid.
Once you click on that send button your campaign is out there and then there is no looking back. May be a small mistake once or twice is not much of a big deal. Readers would mostly just glance across the campaign paying more attention to the CTA(Call to actions) or the large themes. But small mistakes can add up slowly, a small typo ,may go unnoticed once but when it keeps repeating it could affect your brand as well as the quality, trust and reputation among your contacts.
Real trouble comes when you forget to link in your CTA button or you forgot to replace a large section of placeholder text. We at Vinmail always take this seriously and make it our goal to ensure the quality of emails of our users, a well optimised mail campaign can achieve the right business goals and solid engagement.
The 25 points email marketing checklist will give you the confidence to press that send button without doubt. The checklist covers all the important aspects of the campaign hence helping you to avoid errors.the list covers the following aspects.
Strategy and targeting
Sending and beyond
The best part here is this checklist can be copied and saved into the system, were you can cross check if all the 25 boxes are checked before hitting the send button.
How cool is that!